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Madame Mahassen Keskes is a pioneer of women’s entrepreneurship in Tunisia, particularly in the cosmetics and beauty sector. Recognized for over 40 years in the Tunisian market, she made her mark on the industry in 2000 by creating her own professional makeup brand, Mahassen, launched with a foundation that quickly became a flagship product. Today, the brand offers 19 product references. In 2002, she opened the Mahassen Spa, the first comprehensive beauty center in Africa. In 2007, her son Karim Jmel took over the leadership, continuing the brand’s expansion by strengthening the local industry and expanding the distribution network. Under his direction, the brand continues to grow, with the ambition of going international and establishing itself as a key player in the region.
At Mahassen, every client is invited to experience something truly exceptional — a blend of well-being, beauty, and enchantment, like a journey into the heart of One Thousand and One Nights. Our passionate and experienced beauty advisors are dedicated to offering personalized guidance, ensuring each client receives the best services tailored to their needs. Our mission is to enhance each person’s unique beauty and nurture self-confidence by providing customized solutions. Driven by excellence and innovation, Mahassen aspires to become a leading brand in the world of beauty, renowned for the quality of its products, the richness of its services, and the exclusive attention given to every client.
For several years, Mahassen has established itself in Tunisia as a pioneering brand in the world of professional beauty. Its expertise is based on locally developed formulas, combining powerful natural ingredients with skin-friendly care. With a complete range of makeup and skincare products, the brand meets the needs of both professionals and the general public. At the same time, the Mahassen beauty center, a true national reference, offers a comprehensive beauty experience that blends haircare, aesthetics, hammam, spa, and wellness services.
Dive into the captivating world of beauty with the Mahassen Beauty app! Our app is your ultimate companion to discover, explore, and experiment with a wide range of beauty products, from the latest makeup trends to the most innovative skincare. With a user-friendly and intuitive interface, you can browse our product catalog, view captivating makeup tutorials, and even benefit from personalized recommendations based on your skin type and preferences.
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