June 4, 2025, will remain a memorable date for beauty enthusiasts in Sfax. In the prestigious setting of the Palais Royal, Mahassen Professional Makeup organized the final training session of its makeup course, led by the talented makeup artist Oussema Souli.

This day was not just a training, but also a live demonstration of the latest makeup trends, where participants had the opportunity to observe, learn, and practice professional techniques on different face types and occasions.

The training, entirely free and certified with a certificate of participation, brought together a large audience of passionate individuals, eager to discover or enhance their skills in a warm and enriching atmosphere.

A highlight of the event was the speech by Mrs. Mahassen, founder of the brand, who emotionally shared her experience and commitment to continuous training for women in the beauty industry:

"It’s always a great pleasure to see so much passion, curiosity, and talent gathered in one place. This training is not an end, but a new beginning for all those who wish to grow in the world of professional makeup."

The feedback was unanimously positive: a smooth organization, rich and accessible content, and a trainer who was attentive and inspiring.

Mahassen Professional Makeup thus confirms its position as a local reference in beauty training and intends to continue this momentum with more events to come.

The 2025 Cannes Film Festival was marked by the exceptional presence of Mrs. Mahassen Keskes, a renowned professional makeup artist and founder of the brand MAHASSEN – Professional Makeup. Invited by the festival’s organizers, she made her mark with her unique artistic signature, proudly representing Tunisia at this prestigious international event. A presence that stood out and was applauded Throughout her stay in Cannes, Mrs. Mahassen enhanced the beauty of the festival’s guests of honor and celebrities thanks to her refined expertise, mastery of trends, and creativity. Her talent was particularly showcased when she did the makeup for the famous Madisson Zaho, an undeniable star of this edition, who graced the covers of several international magazines. This highlight shone a spotlight on the high-quality work carried out by Mrs. Mahassen and her brand. Prestigious encounters During her time in Cannes, Mrs. Mahassen had the opportunity to meet some of the biggest stars in cinema and fashion, sharing special moments and capturing numerous souvenir photos. These exchanges helped strengthen the visibility of Tunisian know-how and opened international prospects for the MAHASSEN brand. A 100% Tunisian product in the spotlight Adding to the pride, several internationally renowned professional makeup artists used MAHASSEN products during the festival. The results were praised for their quality, longevity, and professional finish. This positive feedback confirmed the value of Tunisian products on the international stage. An Arab and Tunisian pioneer Mrs. Mahassen Keskes is now the first Tunisian and Arab woman to have developed her own professional makeup brand. Her journey is a model of success, determination, and innovation. Her presence in Cannes and the recognition she received there crown years of passion and hard work in the beauty industry. A source of pride for Tunisia Through her talent, professionalism, and influence, Mrs. Mahassen honored Tunisia and all Arab women entrepreneurs. She proves that Tunisian excellence can shine among the greatest, and that beauty, when carried with passion, knows no boundaries.

Mahassen Beauty Center is proud to unveil its brand new PRO SHINE and PRO MATT glosses, essentials to enhance your lips this season. Designed to meet all your desires, these glosses come in two distinct finishes: PRO SHINE, for a dazzling shine that captures the light and provides an ultra-luminous mirror effect, and PRO MATT, for a velvety and elegant finish, ideal for a sophisticated and long-lasting look. Enriched with moisturizing ingredients, these glosses ensure comfort throughout the day without drying out the lips.

We are delighted to present to you our latest evening look shoot for Ramadan, in collaboration with the talented Ms. Sonia Boudawara for the outfits. This shoot highlights elegant and traditional outfits, perfectly complemented by our sophisticated makeup range. Each ensemble reflects a harmony between comfort, modesty and modern touches, creating unique and inspiring looks for your fast-breaking evenings. Explore our gallery and discover how to enhance your Ramadan evenings with these exclusive creations, where fashion and beauty meet for a celebration full of grace and elegance.